PRwire360
17 Mar 2023, 03:45 GMT+10
Press releases are a vital tool for nonprofits to share important news, events, and updates with their target audience. They can help create brand awareness, increase visibility, and drive traffic to your website. However, writing an effective press release can be a challenging task. In this blog, we will discuss the do's and don'ts of press release writing for nonprofits.
Do's:
Start with a strong headline: The headline is the first thing journalists and readers will see. It should be attention-grabbing, concise, and relevant. Use keywords related to your nonprofit and the press release topic to make it easier for search engines to find your press release.
Provide a clear and concise summary: The summary should briefly summarize your press release, highlighting the most important information. Ensure it answers the five Ws (who, what, where, when, and why) and includes keywords related to your nonprofit and the press release topic.
Focus on the angle: Your press release should have a unique angle or hook that makes it newsworthy. This could be a new product, service, event, or milestone. Make sure to highlight the benefits of your nonprofit's work and how it impacts the community.
Use quotes: Including quotes from your nonprofit's leadership or stakeholders can add credibility and a personal touch to your press release. Use quotes to provide additional insights or perspectives on the topic.
Include multimedia: Adding multimedia such as images, videos, or infographics can make your press release more engaging and shareable. Make sure to optimize the multimedia for search engines by including relevant keywords in the file names and alt tags.
Don'ts:
Use jargon: Avoid using technical or industry-specific jargon that may be difficult for journalists or readers to understand. Use plain language and explain any acronyms or technical terms.
Use overly promotional language: While it's important to promote your nonprofit, avoid using overly promotional language that sounds like an advertisement. Stick to the facts and let the newsworthiness of your press release speak for itself.
Ignore the target audience: Know your target audience and write your press release with them in mind. Use language and tone that resonates with your audience and provides value to them.
Forget to proofread: A poorly written or error-filled press release can harm your nonprofit's reputation. Make sure to proofread your press release multiple times before submitting it.
Neglect to follow up: After sending your press release, follow up with journalists and media outlets to ensure they received it and offer any additional information they may need.
Conclusion
Writing an effective press release for your nonprofit requires careful planning, attention to detail, and a focus on the target audience. Following the do's and don'ts outlined above, and providing newsworthy content can help your press release stand out and achieve its intended goals.
Get a daily dose of Cincinnati Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Cincinnati Sun.
More InformationWASHINGTON D.C.: The White House announced this week that President Joe Biden has chosen US Air Force chief General Charles ...
GUAM: After Typhoon Mawar brought strong winds and torrential rains, large areas of the US Western Pacific territory of Guam ...
NEW YORK CITY, New York: In one of the largest known Chinese cyber-espionage campaigns against American critical infrastructure, a state-sponsored ...
SAN FRANCISCO, California: Sam Altman, CEO of ChatGPT-maker OpenAI, has said the company could consider leaving Europe if it could ...
WASHINGTON D.C.: Reuters has reported that US President Joe Biden's nominee for a federal judge position in Kansas, Jabari Wamble, ...
WASHINGTON D.C.: Jennifer Homendy, head of the US National Transportation Safety Board, has said the US will investigate recent near ...
FRANKFURT, Germany - With U.S. and UK. markets closed for public holidays, it was left to European and broader global ...
NEW YORK CITY, New York: The Verge has reported that Verizon Communications met with more than 6,000 customer service employees ...
WASHINGTON D.C.: In response to a safety warning issued by the US National Highway Traffic Safety Administration, Vietnamese electric vehicle ...
NEW YORK CITY, New York: Electric truck manufacturer Nikola Corp said that Nasdaq has delivered a delisting notice for not ...
MINNEAPOLIS, Minnesota: Reuters reported that after facing a backlash from customers, Target is pulling some products from its Pride Collection ...
LONDON, England: The BBC has reported that Jaguar Land Rover owner Tata Motors is planning to build a multi-billion pound ...